© Mark Hamblin

An SOS for nature

Trainees working at Waterloo Millennium Green, Bankside Open Spaces Trust (BOST) and The Worshipful Company of Gardeners, Future Gardeners Training Scheme, London, UK
© Eleanor Bentall (rspb-images.com)

Everyone has a part to play

The UK’s wildlife is amazing – but it’s in crisis. Over the last 50 years, 38 million birds have vanished from our skies, 97% of our wildflower meadows have been lost, and a quarter of all our mammals are now at risk of extinction.

We can’t just stand aside and watch this devastation continue. That’s why Save Our Wild Isles is the first major joint campaign from WWF-UK, the RSPB and the National Trust, calling on our leaders to immediately halt to the destruction of UK nature and take urgent action for its recovery.

Together, we can all play our part to protect our natural world – our life support system. Tell your MP to stand up for nature today! If enough of us take action, then we can’t be ignored.

Natural England employee Frank Morgan is planting trees to create a new native woodland on the Wild Ingleborough site.
© Joseph Gray / WWF-UK

What we're asking for

There is just enough of the UK’s natural world still left to save, and if everyone – the public, communities businesses and leaders all urgently work together to aid its recovery, nature can begin to thrive again within the next few decades.   We’re calling for:  

  • Everyone to act now for nature: making space for it, helping it in our everyday lives, and speaking up on its behalf. If enough of us demonstrate a love for nature that's impossible to ignore, our leaders will listen and act.   
  • Businesses to put nature at the heart of every boardroom decision. Companies must publish their plans to become ‘nature positive’, just as many have for net zero.  
  • Our leaders to implement a crisis response to the nature emergency across all four nations, that will deliver faster on the promises they’ve made to halt the destruction of nature and speed its recovery.

Saving Our Wild Isles film

Passionate people across the UK are working to bring nature back from the brink. Narrated by Sir David Attenborough, commissioned by WWF, the RSPB and the National Trust, and produced by Silverback Films, get ready to be inspired by the new Saving Our Wild Isles film.

A split level digital composite showing a Basking shark (Ceterhinus maximus) feeding on plankton around St Michael's Mount, Cornwall, UK
© naturepl.com / Alex Mustard / WWF


WWF is the global environmental charity on a mission to bring our world back to life. With nature in freefall, WWF is urgently tackling the underlying causes that are driving the decline – especially the food system and climate change. Alongside its supporters WWF is finding solutions to the stop the destruction and protect and restore nature, so future generations have a world with thriving habitats and wildlife.

Find out more about WWF and how you can help bring our world back to life.

Puffin (Fratercula arctica) with fish in beak
© Wild Wonders of Europe / Pal Hermansen / WWF


The RSPB is a society for the conservation of birds and nature, working to protect and restore natural environments and save species. Climate and nature are in crisis, and individual species, habitats and landscapes are in jeopardy, but together with people, the RSPB provide solutions to ensure the natural world recovers, thrives and flourishes.

Red Squirrel (Sciurus vulgaris) in summer in woodland habitat, Cairngorms National Park, Scotland
© ScotlandBigPicture.com/ WWF-UK

National Trust

The National Trust is Europe’s largest conservation charity founded in 1895 to protect the nation's heritage and open spaces for everyone to enjoy.

With 5.7 million members the Trust cares for more than 250,000 hectares of countryside, 780 miles of coastline, 500 historic properties and gardens across England, Wales and Northern Ireland, to preserve them – for everyone, for ever.

The Wild Isles TV Series

The BBC TV series Wild Isles will bring UK nature to our screens with more drama, beauty and spectacle than we’ve ever seen before.

Save our Wild Isles is sponsored by:

Air Wick

Air Wick’s purpose is to connect people to nature. That's why they've partnered with WWF to restore 20 million square feet of precious UK wildflower habitats and are encouraging the British public to spend more time outdoors.


The UK is one of the most nature-depleted countries in the world, but there is hope. Together we can help bring nature back to life. That’s why, Aviva, with WWF and the RSPB, is launching a new fund giving £1 million to support community groups across the UK to take action for nature in their local area.

Old Mout Cider

As a cider brand born in New Zealand, Old Mout are inspired by nature, so they want to help look after it. That’s why Old Mout have been working in partnership with WWF since 2019 to raise awareness of the importance of nature and support WWF’s conservation projects in the UK and around the world.